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11 Most Popular OTA in India 2024!

Updated: Feb 23

In today's digital age, Hotels, Homestays, Apartments, and similar accommodation types are heavily depend on Online Travel Agencies (OTAs) for a significant portion of their bookings. With guests increasingly taking charge of planning their stays, OTAs have become a primary source for accessing a wide range of options. Missing out on listing your property on any of the leading or popular OTAs means losing potential booking. It's not just about being visible to guests; it's about tapping into the vast network of travelers actively seeking accommodations on those hotel distribution platforms.


We shall have a look at 11 such Most Popular OTA and give our feedback:

  • Operating Since: 1996

  • Part of: Booking Holdings

  • Traffic Last Quarter: 1.5 Billion

most_popular_ota_booking.com

Booking.com is one of the most popular OTA amongst guests, due to its Ease of use and policy of Book now and Pay later.


Feedback:

  • Recommended to all types of properties.

  • Simple Extranet.

  • As it is part of Booking Holdings, it shares your availability with other sister companies like Agoda, Priceline, Kayak etc.

  • Operating Since: 2005

  • Part of: Booking Holdings

  • Traffic Last Quarter: 320 Million

most_popular_ota_agoda

Agoda.com is known for its promotions and discounted deals, it has a major share in the South Asian market.

Feedback:

  • Recommended to all types of properties.

  • Must for Hotels from Asia.

  • As it is part of Booking Holdings, it shares your availability with other sister companies like Booking.com, Priceline, Kayak etc.

  • Operating Since: 2008

  • Traffic Last Quarter: 312 Million

most_popular_ota_airbnb

Airbnb.com has emerged rapidly in the hospitality industry and has empowered / created a separate category to rent your individual apartment and homestays.


Feedback:

  • Recommended to Apartment owners, Villas, Homestays, Boutique Properties etc.

  • Property Owners from all Geographies can list on AIRBNB.

  • Super easy to list and manage the extranet.


  • Operating Since: 1996

  • Part of: Expedia Group

  • Traffic Last Quarter: 225 Million

most_popular_ota_expedia

Expedia.com is an America based travel technology company which has a strong hold in multiple geographies. Feedback:

  • Recommended for properties who have a good share of travelers from America and Europe.

  • Easy to list and has advance analytical reports such as demand, market share region wise traffic etc.

  • As it is part of Expedia Group, it shares your availability with other sister companies like Wotif, Travelocity, Hotels.com, Trivago etc.


  • Operating Since: 2000

  • Traffic Last Quarter: 192 Million

most_popular_ota_makemytrip

Makemytrip.com is one of the leading & most popular OTA company from India, which has a huge market share and is slowly expanding its offerings in Luxury, Homestay, Apartments, Boutique etc.


Feedback:

  • Is a must for Indian Hotels to be listed here.

  • Multiple options to promote your business using coupons, mobile discounts, exclusive MMT member discounts.

  • Personal assistance from Market Managers.


  • Operating Since: 2007

  • Traffic Last Quarter: 59.3 Million


most_popular_ota_goibibo

Goibibo.com is one of the leading & most popular OTA company from India, which has a huge market share and is slowly expanding its offerings in Luxury, Homestay, Apartments, Boutique etc. Feedback:

  • Super clean guest experience.

  • Multiple options to promote your business using coupons, mobile discounts, exclusive MMT member discounts.

  • Personal assistance from Market Managers.


  • Operating Since: 2012

  • Part of: Traveloka Holding Ltd

  • Traffic Last Quarter: 150 Million

most_popular_ota_traveloka

Traveloka.com is the leading OTA in Southeast Asia having an option to list diverse type of accommodations like hotels, hostels, vacation rentals etc. Feedback:

  • Gives you an option for postpaid bookings i.e. Pay Later.

  • It has an user friendly interface.

  • Easy listing process & good customer support.

  • Operating Since: 2011

  • Traffic Last Quarter: 95.4 Million

most_popular_ota_tiket

Tiket.com holds a significant market share in Southeast Asia, offering various categories including Flights, Hotels, Apartments, and Activities. Being listed on this platform is essential for businesses targeting customers in this region.


Feedback:

  • Recommended to Hotels, Apartments, Homestays, Villas etc.

  • Easy to use interface.


  • Operating Since: 1995

  • Part of: Expedia Group

  • Traffic Last Quarter: 84.4 Million

most_popular_ota_vrbo

Vrbo.com is one of the leading platforms for Vacation Rentals, which was acquired by HomeAway which was later acquired by Expedia Group. Since the category is new for Indian Demography, its an option which you can prefer to be listed on.

Feedback:

  • Recommended to apartments, homestays, villas etc.

  • Easy to use interface for Guest and Property Owners.


  • Operating Since: 1999

  • Traffic Last Quarter: 16.8 Million

most_popular_ota_hostelworld

Hostelworld.com is a leading OTA which focuses on niche market of Hostel which makes it perfect option for Solo Travelers.


Feedback:

  • Recommended to properties offering Single Adult Accommodation like Hostels, Dorms etc.

  • Guests can socialize with others.


  • Operating Since: 2008

  • Traffic Last Quarter: 15.6 Million

most_popular_ota_easemytrip

EaseMyTrip.com is another promising OTA platform emerging from India, which has slowly started to accrue market share not only in India but in Middle East Market as well.

Feedback:

  • Apart from GOMMT, EaseMyTrip can be one of the reliable source in India.

  • Customer support is on point.

  • Easy and Fast listing process.








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