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Top 5 Hotel Online Travel Agencies (OTAs) in India!

Updated: Feb 17

In today's digital age, it's essential for hotels, apartments, bed and breakfasts, homestays, and other hospitality businesses in India to establish a strong online presence. Partnering with online travel agencies (OTAs) is key to increasing visibility and attracting more bookings. In this blog, we'll explore the top 5 OTAs for Hotels in India, with some briefs on the platform and the key advantages of working with them.



1. MakeMyTrip & Goibibo

MakeMyTrip was founded in the year of 2000, whereas Ibibo was founded in the year of 2007. Both of these companies merged in 2017 and became one of the biggest online travel giants in the country. The platform has a monthly visitor count of 120 million+ and caters to leisure and business travelers. Their services include flights, hotels, packages, buses, trains, cabs, and activities. These companies originated in India and have parent and sister companies such as MakeMyTrip, Goibibo, RedBus, ixigo, and Cleartrip. Key benefits of listing on GOMMT:

  • They have a huge guest base in India.

  • As both platforms are merged, it is very easy to manage them.

  • Many guests still prefer booking from GOMMT as it's a homegrown company, and they trust this platform.

Below are the visitor's distribution countries-wise for Makemytrip.com & Goibibo.com :

goibibo-audience

makemytrip-audience


2. Booking.com

In 1996, the company was established in the Netherlands. Currently, it receives approximately 288 million visitors every month. The customer base consists of both leisure and business travelers. The company offers many services, including hotels, apartments, homes, villas, etc. It originated in the Netherlands and is affiliated with sister companies such as Priceline, Kayak, Rentalcars.com, Agoda & Opentable. Key benefits of listing on Booking.com:

  • They've always prioritized guest booking ease, safety, and convenience.

  • Global customers trust them.

  • Their unique use of Pay@Hotel gives guests an advantage over the competition.

Below are the visitor's distribution countries-wise for Booking.com :

bookingdotcom-audience


3. Agoda


In 1997 Agoda was established in Singapore and is a leading provider of accommodations and services for both leisure and business travelers. Their offerings range from hotels and apartments to homes and villas, ensuring their customers a wide range of options. Boasting a monthly visitor count of 162 million, Agoda is a favored choice among travelers from Asia and beyond. It is worth noting that Agoda is affiliated with renowned brands like Booking.com, Kayak, and Rentalcars.com as part of the Booking Holdings family.


Key benefits of listing on Agoda:

  • In recent years, Agoda has become increasingly proactive and aggressive with its promotions and discounting strategies to win over more customers.

  • South and Southeast Asian tourists favor this site, which is another argument for having a direct listing there.

  • The platform is intuitive and designed to instill a sense of urgency in visitors, boosting conversion rates.

Below are the visitor's distribution countries-wise for Agoda.com :

agoda-audience



4. Travelguru & Yatra


Yatra was established in 2006, while travelGuru was established in 2005 and purchased a business-to-business hotel aggregator called Desiya.com in 2008. A few years later, in 2012, Yatra.com bolstered its position in the Indian online travel market by acquiring TravelGuru in a 100% stock transaction.


They now average 120 million total monthly visitors. These businesses provide a variety of travel options for both vacationers and businesspeople, including air travel, lodging, tours, transportation by bus, train, taxi, and more. Key benefits of listing on Yatra & TravelGuru:

  • Holds a dominant position in the business-to-business market.

  • One of the companies that is a direct competitor to Gommt is from India.

  • Large numbers of people still favor using TravelGuru and Yatra to make reservations.

Below are the visitor's distribution countries-wise for travelguru.com & yatra.com :


travelguru-audience

yatra-audience


5. Expedia


Expedia is a travel company that was founded in the USA in 1996. They have a monthly visitor count of 200 million and cater to leisure and business travelers. Expedia offers many services, including flights, hotels, packages, cars, cruises, and activities. It is important to note that Expedia is based in the USA and is part of the Expedia Group, which includes other well-known brands such as Hotels.com, Orbitz, Trivago, Vrbo, Travelocity, Wotif, and more.


Key benefits of listing on Expedia:

  • Has one of the largest networks, and you'll be included on Expedia's collection of sites like Hotelbeds, Wotif, Travelocity, and others.

  • It has been around for quite some time, making it one of the most trusted names in the industry.

  • Features a built-in analytics system that, when used properly, is precise and yields significant benefits.

Below are the visitor's distribution countries-wise for Expedia.com :


expedia-audience

In conclusion, listing your hotel, apartment, or hostel on popular online travel agencies (OTAs) like MakeMyTrip, Booking.com, Agoda, Expedia, Travelguru, and Yatra can increase your online visibility, bookings, and audience.


We understand the importance of online distribution and visibility for hospitality businesses. We also help hotels, apartments, and B&Bs establish online presence and connect with these major OTAs. If already listed, our experts can also help you optimize your listings and stand out in a competitive market.



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