Digital Marketing for Hotels is all about using available online platforms to Increasing Online Visibility & Attract More Bookings.
Below are few Digital platforms for Hotels to achieve more Visibility & Attract more bookings:
Online Travel Agents
Meta Search
Search Engine
Social Media
We shall discuss in brief on why the above platforms should be part of your Strategy:
Listing on Online Travel Agent Platforms
Online Travel Agent platforms are a marketplace which allow to Guests to find all the services they are looking for such as:
Air Tickets
Railway Tickets
Bus Tickets
Accommodations
Experience Packages
For hotels, Online Travel Agent platform becomes the most important and primary platform to start with.
Action Items:
Prioritise listing on key platforms based on location
If you based out of India - MakeMyTrip, Goibibo, Booking.com, Agoda, EaseMytrip should be the first ones to be listed on.
Optimize Listings on Primary OTAs
Ensure all hotel details (name, location, amenities) are accurate and up to date.
Upload high-quality images showcasing rooms, amenities, and nearby attractions.
Maintain Competitive Pricing & Inventory Management
Regularly update room rates based on demand, seasonality, and competitor pricing.
Ensure real-time inventory updates to avoid over bookings or empty rooms.
Participate in Promotions & Special Offers
Enroll in OTA promotional programs (e.g., last-minute deals, early-bird discounts) to better visibility.
Meta Search Strategy for Hotels
Meta Search are platforms like Google Hotels, TripAdvisor, Kayak, Priceline etc. They help Guests find the Best Available Rate of the desired property that they have selected during their research.
Action Items:
Ensure Data Parity:
You need to make sure that each OTA that you’ve listed on has similar offerings such as Rooms Types, Rate Plans, Content etc. This helps Search Engines to organise your data and showcase it to end Customer.
Own your Profiles
Meta Search will automatically generate an Account for you (TripAdvisor & Google Business Profile) you need to Own these profiles and keep them upto date.
Search Engine Marketing (SEO & PPC)
Search engine optimisation (SEO) is an organic approach that involves creating a Brand Website and updating relevant information such as Room Offering, Cost, Near by Attractions, Location, Service & Amenities etc that a Guest maybe looking for. This activity helps search engines (Google & Bing) to show your website to relevant Guests who are looking for a Hotel in that location. Based on these metrics your Website will be ranked by Google and shown more often if it matches the Search.
Whereas, PPC is a form of Paid Promotion which aims to displaying your advertisements (Website Link) on Search Engines like Google, Gmail, Other Related Websites etc.
Where you bid to show your advertisement upon a search performed by user on the Engine.
Social Media Marketing
A significant portion of consumers are now active on social media platforms like Instagram, Facebook, and WhatsApp. You can leverage these platforms and can target specific customer segments or retarget people who have visited your website and showcase your ads. Collaborating with influencers can also be a option to amplify your reach by bringing in their followers to use your services. Additionally, you can curate and upload content tailored to your brand to grow your own following.
To conclude, our aim should be to Increase Visibility and Continue to optimise our Listings across all platforms and as we continue to see progress we should aim to balance the Distribution from OTA to Direct.
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