What is a Manager Report?
A summary report showing yesterday's key numbers - occupancy, revenue, ADR, arrivals, departures - generated after night audit. Also called "Flash Report" or "GM Report."
Why You Need a Daily Manager Report
Imagine trying to drive a car without a dashboard - no speedometer, no fuel gauge. That's running a hotel without a daily manager report.
- Quick pulse check: Know how your hotel performed in 2 minutes
- Spot problems early: Low occupancy? High cancellations? Catch it today
- Compare performance: How did today compare to last week, last year?
- Make decisions: Should we run a promotion? Adjust rates?
- Team alignment: Everyone starts the day with the same information
Key Metrics in Manager Report
| Metric | What It Tells You | Target |
|---|---|---|
| Occupancy % | How full is your hotel? | 70-85% (varies by season) |
| ADR (Average Daily Rate) | Average price per room sold | Higher is better (without losing occupancy) |
| RevPAR | Revenue per available room (Occupancy × ADR) | Key performance metric |
| Total Revenue | All money earned yesterday | Track against budget |
| Rooms Sold | Number of rooms occupied | Maximize based on inventory |
| Arrivals | New check-ins today | Front desk planning |
| Departures | Check-outs today | Housekeeping planning |
Sample Manager Report
DAILY MANAGER REPORT - 06 Feb 2026
Understanding Each Section
Room Statistics
Shows how many rooms you have, how many were sold, and your occupancy percentage. "OOO" means Out of Order - rooms under maintenance that can't be sold.
Revenue Breakdown
Total money earned, split by department. Room revenue is usually 60-70% of total. Watch F&B revenue - low numbers might mean your restaurant needs attention.
Rate Analysis
ADR tells you average room price. RevPAR combines occupancy and rate - it's the best single measure of room revenue performance.
Today's Forecast
What to expect today. Arrivals help front desk prepare. Departures help housekeeping plan. If expected occupancy drops significantly, consider last-minute promotions.
MTD (Month-to-Date)
Running totals for the month. Are you on track to meet monthly targets?
Additional Information to Include
| Data Point | Why It's Useful |
|---|---|
| VIP Arrivals | Prepare special amenities, GM welcome |
| Group Arrivals | Coordinate check-in, F&B requirements |
| Long Stay Guests | Room maintenance, special attention |
| Cancellations (Yesterday) | Track if too many, investigate reasons |
| No-Shows (Yesterday) | Charge no-show fees, update records |
| Revenue by Source | OTA vs Direct - track channel mix |
| Guest Complaints | Service quality monitoring |
When & How to Use Manager Report
Morning Briefing (8-9 AM)
- Review yesterday's performance
- Discuss today's arrivals and VIPs
- Assign tasks based on occupancy
- Address any issues from night audit
Rate Decisions
- If occupancy forecast is low, consider promotions
- If occupancy is high, check if rates can be increased
- Compare ADR with competitors
Staffing Decisions
- High arrivals = more front desk staff
- High departures = more housekeeping staff
- Low occupancy = consider reduced staffing
Low occupancy and poor ADR are often an OTA visibility problem, not a demand problem. Our free audit reviews your listing health across all major OTAs and gives you a clear action plan.
Get Your Free OTA AuditRelated Tools & Guides
Revenue Management Tool
Track occupancy, ADR and RevPAR in one place
Revenue & Profit Estimator
Calculate your net revenue and profit margin per room night
RevPAR Guide
The metric that combines occupancy and rate into one number
Night Audit Guide
The daily close that reconciles every folio and payment